The EU rules that forbid discriminate customers who buy online: how does the cross-border electronic trade work?
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Abstract
The Geo-blocking Regulation (EU) 2018/302 outlaws unjustified discrimination of customers buying goods or services. It ensures that customers’ nationality, place of residence or place of establishment cannot be used to refuse access to an online shop (e.g. for electronics or clothing) or to a service provided online and consumed off-line (e.g. car rental) in the EU, including where this discrimination is related to means of payment. The assessment of its implementation to date is moderately optimistic.
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References
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