Advertising Poster in an University Archive

“Carlos Velasco” Collection in the General Archives of the National Distance Education University (UNED)

Abstract

This article presents the collection of advertising posters held in the General Archives of the National Distance Education University (UNED). It includes a reference to the archives management procedures applied to the collection, as well as a description of the varied subject matter and diverse supports of documentation of this class. Particular emphasis is placed on the essentially publicizing function of the posters, not only in the commercial domain, but also in institutional, political and wartime spheres. A brief artistic assessment with references to renowned artists.